100 Maiores Marcas

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RANKING MARCA 2008 (valor em US$ bilhões) 2007 (valor em US$ bilhões)

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1 Google 86,057 66,434

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2 GE 71,379 61,88

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3 Microsoft 70,887 54,951

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4 Coca-Cola 58,208 49,612

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5 China Mobile 57,225 41,214

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6 IBM 55,335 33,572

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7 Apple 55,206 24,728

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8 McDonald’s 49,499 33,138

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9 Nokia 43,975 31,67

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10 Marlboro 37,324 39,166

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11 Vodafone 36,962 21,107

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12 Toyota 35,134 33,427

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13 Wal-Mart 34,547 36,88

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14 Bank of America 33,092 28,767

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15 Citi 30,318 33,706

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16 HP 29,278 24,987

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17 BMW 28,015 25,751

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18 ICBC 28,004 16,46

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19 Louis Vuitton 25,739 22,686

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20 American Express 24,816 23,113

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21 Wells Fargo 24,739 24,284

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22 Cisco 24,101 18,812

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23 Disney 23,705 22,572

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24 UPS 23,61 24,58

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25 Tesco 23,208 16,649

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26 Oracle 22,904 17,809

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27 Intel 22,027 18,707

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28 Porsche 21,718 13,372

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29 SAP 21,669 18,103

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30 Gillette 21,523 17,954

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31 China Construction Bank 19,603 10,757

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32 Bank of China 19,418 13,689

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33 Verizon Wireless 19,202 16,261

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34 Royal Bank of Canada 18,995 13,624

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35 HSBC 18,479 17,457

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36 Mercedes 18,044 17,813

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37 Honda 16,649 15,465

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38 L’Oréal 16,459 12,303

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39 Pepsi 15,404 13,413

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40 Home Depot 15,378 18,335

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41 Dell 15,288 13,903

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42 Deutsche Bank 15,104 13,21

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43 ING 15,08 11,539

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44 Carrefour 15,057 11,71

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45 NTT DoCoMo 15,048 13,612

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46 Target 14,738 11,56

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47 Siemens 14,665 9,111

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48 Banco Santander 14,549 12,094

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49 Accenture 14,137 10,534

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50 Orange 14,093 9,922

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51 BlackBerry 13,734 Não Avaliado

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52 Chase 12,782 11,182

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53 Nike 12,499 10,29

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54 Canon 12,398 11,413

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55 AT&T 12,03 9,26

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56 Starbucks 12,011 16,057

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57 Goldman Sachs 11,944 8,239

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58 Samsung 11,87 12,742

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59 Nissan 11,707 11,189

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60 Marks & Spencer 11,6 9,509

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61 Amazon 11,511 5,964

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62 Yahoo 11,465 13,201

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63 Morgan Stanley 11,327 11,204

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64 UBS 11,22 11,591

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65 eBay 11,2 12,927

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66 H&M 11,182 8,711

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67 Wachovia 11,022 10,035

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68 Ford 10,971 12,627

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69 Chevrolet 10,862 11,202

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70 Budweiser 10,839 9,977

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71 Colgate 10,576 7,711

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72 Harley-Davidson 10,401 10,269

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73 Subway 10,335 7,433

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74 Merrill Lynch 9,802 11,655

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75 JP Morgan 9,762 8,49

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76 Hermès 9,631 6,939

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77 BBVA 9,457 N/A

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78 State Farm 9,425 8,738

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79 Gucci 9,341 6,524

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80 Cartier 9,285 7,021

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81 FedEx 9,273 9,31

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82 Tide 9,123 Não Avaliado

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83 T-Mobile 8,94 8,047

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84 Zara 8,682 6,469

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85 Chanel 8,656 7,499

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86 IKEA 8,507 7,373

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87 Ariel 8,437 Não Avaliado

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88 Movistar 8,117 4,686

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89 MTS 8,077 Não Avaliado

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90 Esprit 7,907 5,411

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91 TIM 7,903 8,44

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92 Motorola 7,575 10,787

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93 Barclays 7,382 6,612

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94 Avon 7,209 6,558

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95 Auchan 7,148 5,57

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96 VW (Volkswagen) 7,143 7,033

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97 AXA 7,141 Não Avaliado

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98 AIG 7,102 5,88

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99 Mastercard 6,97 Não Avaliado

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100 Standard Chartered Bank 6,855 Não Avaliado

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